Liz Khan

adidas Maroon Pack

Urban Exploration with Tory Lanez

THE ASK: To hype the release of the limited edition Maroon NMD sneaker pack and apparel with exclusive content for Champs.

THE ANSWER: We tapped rising hip-hop star, Tory Lanez to feature in a content story that follows him on an urban walk-about in Downtown LA, gathering inspiration from the city en route to a recording session. Photos and video featured on Instagram and Snapchat; digital media, including a Highsnobiety homepage takeover; and in retail displays at Champs Sports stores nationwide.

Photographed by Marcus Smith

Date: Nov 2017 / Client: adidas Originals / Role: Art Director /