Liz Khan

Reebok Global Style

Reebok FW18 Always Classic Global Style Creators Campaign

THE ASK: Loads of global style content on a micro budget.

THE ANSWER: We scoured Instagram for up-and-coming photographers around the world, sent them a creative brief and some product, and asked them to capture style innovators in their home cities wearing the Reebok gear. A few weeks later we were overwhelmed with hundreds of killer images and video from the US, Western Europe, Russia, Asia, South Africa, and Brazil. 

Content flowed out on Reebok's own feed, as well as from photographers and their talent, with a system of tagging that helped Reebok gain exposure to new followers all over the world.

Date: Fall/Winter 2018 / Client: Reebok / Role: Art Director /