Liz Khan

Nike x JD Sports Makers Program

An exploration of style, sport, and culture through the lens of young women content creators, the Nike Makers Program centered Gen Z women of color in social storytelling on TikTok and Instagram to promote Nike "Need It Now" collections at JD Sports.

Focusing on BIPOC voices, we sought makers across North America, who created and edited their own content to inspire their community through movement and self expression.

Date: Fall 2021 - Spring 2023 / Client: Nike + JD Sports / Role: Creative Director /