Banana Republic x GQ

Slim-Fit Remix: Print and digital/video content promoting Banana Republic’s Spring Slim-Fit Collection

THE ASK: Bring the collection to life with a story that connects on a deeper level than the traditional campaign photo.

THE ANSWER: A fresh take on modern ways to style the brand's biz-casual basics intertwined with inspirational stories of four real LA entrepreneurs and influencers.

GQ Sept 2014 issue / GQ.com Fall 2014

Photography by Cliff Watts  

Date: Sep 2014 / Client: Banana Republic / Role: Creative Director /