GQ Barbershop @ Barclays Center

GQ teamed up with Fellow Barber to bring a unique styling experience to Brooklyn's Barclays Center. The space played host to exclusive sponsor events including product sampling for grooming brands and whiskey tastings, and remained up open during all arena events for fans to stop in and get a haircut or shave from an expert barber.

Date: Opened January 2014 / Client: GQ / Role: Creative Director /