Liz Khan

Bloomingdale's x GQ

One on One with James Harden: GQ styling and original photography for Bloomingdale's NBA-themed print and digital advertising; video conversations on style with the Houston Rockets shooting guard. 

THE ASK: Leverage the retailer's NBA licensing deal to promote a collection of vintage-inspired NBA gear as an entry point to introduce the world of tailored suiting to a less style-savvy customer.

THE ANSWER: We put the GQ style spin on a fashion shoot with Harden, showing how to wear a sharp 3-piece, or just the jacket with a t-shirt and tailored sweats underneath.

GQ.com Jan 2014

Photographed by Monroe Alvarez

Date: Dec 2014 / Client: Bloomingdale's / Role: Creative Director / Producer /