Starbucks x NYFW

As a part of Starbucks' week of activations at New York Fashion week, model Sunday Rose Kidman walked the carpet for the CFDA gala event in a custom Zac Posen gown inspired by the Starbucks Siren Logo. This short film and photo story teased the collab on social and set the tone for the week of content to come. My team at Conscious Minds wrote the brief for the gown, as well as the concept for the video and directed the production and editing of the final piece.

Conscious Minds Studios / Photography by Christian Hogstedt / Cinematography by Andrea Kinnerk

Date: Fall 2025 / Client: Starbucks / Role: Creative Director /