GQ Endless Summer in The Hamptons

GQ celebrated the Fourth of July in style with a pop-up experience at retro-chic Hamptons hotel, Ruschmeyer’s in Montauk. The event featured AM bbqs and games, PM cocktail parties, a retrofitted airstream filled with favorite brands and must-have items for the summer, as well as custom activations for 10 partner sponsors.

Date: July 2012 / Client: GQ + Sponsors: Amp Energy, Armani Exchange, Carlo Pazolini, Effen Vodka, Miracle Whip, Moto by Andrew Marc, Original Penguin, Sundek, Swatch, and USA Network / Role: Creative Director /