Liz Khan

Maybelline x StyleHaul

Shop with Me Series: Year-long video content campaign for Maybelline with StyleHaul beauty vloggers showing viewers how to "shop the wall" and find the products they want at a big retail store like Walmart. Videos released on Maybelline's YouTube channel, linking to step-by-step beauty tutorials on influencer channels and an e-comm hub to shop the products on walmart.com.


Date: 2015 / Client: Maybelline New York + Walmart / Role: Creative Director /