GQ partnered with Nordstrom to create a unique men's style and shopping experience at the height of NY Fashion Week. Located at Treasure & Bond—Nordstrom’s concept store in SoHo—the shop brought the service and style authority of GQ to life with an editorially-curated selection of products: everything from clothing and electronics, to accessories and gadgets. For 10 days visitors enjoyed shopping, parties, trunk shows, personal styling, and custom activations for seven partner sponsors.